Work

Boveda Tr1n1ty

Building a secure, user-centric digital asset management solution from the ground up.

UX Design
Wireframing
Strategy
User Stories
Functional Requirements
Branding
Boveda Tr1n1ty logo

Clients:
Boveda Labs (Client)
LM Design Werks(Agency)

Role: Business Analyst, Feature Designer
Duration: July 2018 – December 2019


Overview

With digital lives expanding, the challenge of managing and transferring assets after death has become both urgent and under-addressed. Boveda Tr1n1ty set out to create a secure digital vault—built to protect essential documents, financial data, and credentials—while making it simple to pass them on to chosen beneficiaries.

Mandate: Lead the UX definition and design of Tr1n1ty from the ground up—translating stakeholder intent and user insights into a secure, trustworthy product experience. Responsibilities included requirements gathering, persona development, journey mapping, wireframing, and shaping the brand identity.


Key Challenges

  • Emerging Problem Space: Digital legacy management was a relatively unexplored domain, requiring innovative thinking and user education.
  • Trust & Security: Users needed to feel confident about storing sensitive financial and personal information online.
  • Clarity & Accessibility: Ensuring complex concepts (timers, asset transfers, digital heartbeat monitoring) were communicated simply and effectively.

    • Research & Discovery

    User Interviews & Requirements Gathering

    Before designing wireframes or interfaces, I spearheaded user interviews guided by a structured, open-ended questionnaire of 32 questions. These interviews:

  • Revealed baseline requirements and user motivations.
  • Validated the concept of a “digital heartbeat” monitoring service that alerts family members in emergencies.
  • Informed functional requirements and user stories, ensuring design decisions were firmly grounded in real-user concerns.

    • Two business professionals collaborating at a table, one transcribing the conversation.
    User interviews helped uncover critical insights about trust, security, and legacy planning.


    Personas & User Journey Mapping

    Using data from interviews, I developed four key personas, each representing distinct user segments. These personas guided the creation of detailed user journey maps, outlining how different user types would interact with the platform’s features over time.

    Outcome: Personas and journeys clarified pain points, guiding the UX strategy to prioritize usability, transparency, and reassurance throughout the interface.

    A robust user journey map showing a persona’s steps, emotions, and touchpoints across different product phases.
    By visualizing the user’s path, we identified opportunities to simplify onboarding and asset management.


    From Concept to Interface

    Wireframing & Rapid Prototyping

    Starting with Omnigraffle, I transformed conceptual flows into high-fidelity wireframes. Through iterative testing with early prototypes:

  • Identified usability issues early.
  • Adjusted navigation, labeling, and asset transfer flows to reduce confusion.
  • Validated user comprehension and task completion across key flows like account setup, trustee designation, and timer configuration.

    • A flowchart illustrating the main steps—login, asset setup, trustee selection, timer configuration—of the Boveda platform.
    Early flowcharts formed the backbone of the initial prototypes, ensuring logical, user-friendly task completion.


    UX/UI Refinements & Branding

    Once usability challenges were addressed, I collaborated with UI designers to develop visually engaging screens, focusing on clarity and trustworthiness. Drawing on extensive competitive analysis and research into industry best practices, I helped craft a brand identity that reinforced the platform’s value: trustworthy, secure, and future-focused.

    Brand Identity Highlights:

  • Blue hues symbolizing trust and security.
  • Clean, modern typography to convey professionalism.
  • Iconography and logos that subtly reference protection and continuity.

    • A low-fidelity UX mockup showcasing social media login options, asset setup steps, and timers on a landing page.
    Low-fidelity prototypes evolved into a polished interface informed by user insights and brand guidelines.


    Brand Identity Development

    Collaborating closely with a designer, I contributed to the brand identity for Tr1n1ty Trust. Experimenting with icons (hearts, keys, shields) and color schemes, we refined a visual language that instilled confidence and reflected the product’s mission.

    Various iterations of the Tr1n1ty Trust logo exploring different symbols and styles.
    Visual consistency and symbolic clarity aligned the brand with the product’s core promise: secure continuity.


    Key Learnings & Impact

    By grounding design decisions in user research and clear persona frameworks, I helped define product direction in an emerging domain. This approach enabled faster decision-making, confident stakeholder alignment, and an experience that test users described as both intuitive and reassuring.

    Core Takeaways:

  • Rigorous user research ensures even novel concepts gain clarity and credibility.
  • Systematic persona creation and journey mapping inform strategic decision-making and clear prioritization.
  • Cross-functional collaboration (UX, UI, branding) elevates both aesthetics and usability.
  • A strong brand identity, paired with intuitive design, fosters user trust—crucial for sensitive products.


    • The biggest takeaway? Bringing clarity to sensitive, complex product domains requires not only good UX, but deep listening and strategic storytelling.
    If you’re tackling a challenging space and want to deliver meaningful, trusted experiences—let’s connect.

    Back to Portfolio